25 Black-Owned Businesses You Should Support in 2021

2020 was a crazy year on many levels. With the pandemic, the Black Lives Matter Movement, and the election, it was truly one of the hardest years for many people. However, one of the positives that came out of 2020 was that these political movements helped consumers become more mindful about the brands they’re supporting, and what they stand for. The Black Lives Matter movement showed me that we need to be supporting Black–owned businesses and really put our money where our mouth is.

Not only have Black-owned businesses historically had a harder time accessing loans and capital, but they’ve also also been disproportionately impacted by the COVID-19 pandemic.

Melissa Goldberg, Oprah Magazine

So today, I’m putting together a list of Black-owned businesses that you should support in 2021. If you can, I recommend purchasing these products directly from the companies’ websites vs a retailer so that the companies can keep as much of the profit as possible (vs. having to give up ~50% margin for most retailers).

* Will indicate the brands that I have personally tried, and I’ll share my favorites from those brands. I’ve only tried a few of them, but I do hope to be able to support all of the brands on this list eventually!

Beauty

Briogeo*

Looking to step up your hair care game? Briogeo is a hair care line focused on providing high quality, effective products that are formulated without SLS/SLES and silicones. Their founder, Nancy Twine, noticed a gap in the industry for high-performance products that are formulated with natural botanicals to help hydrate and protect your hair.

Two of my favorites are the Scalp Revival Micro-Exfoliating Shampoo and the Farewell Frizz Rosarco Milk Leave-In Conditioner.

Organic Bath Co.

Anyone else trying to up their body care game in 2021? Organic Bath Co. is a unisex bath & body line that believes that self-care should be simple. Husband-Wife duo Jay Weeks and Gianne Doherty founded Organic Bath Co. after Gianne struggled with a bad reaction from conventional beauty products. Their bestsellers are their body butters, and they also carry hand soaps, bar soaps, hand sanitizer, and more!

Rooted Woman

Looking for a Black-Owned business that has high-quality nail polish? Look no further than Rooted Woman. Founder India Williams started Rooted Woman with the purpose of creating a community of women that value self-care. All of their polishes are 10-Free, vegan, and gluten-free, and they carry a large range of colors and finishes so you can easily find your favorite shades!

The Lip Bar

Believe it or not, this brand got rejected on Shark Tank. Founder Melissa Butler didn’t let that roadblock stop her from bringing The Lip Bar to fruition. The Lip Bar is a vegan and cruelty-free beauty brand that wants to redefine beauty standards. The brand started with just lip products, and quickly expanded to complexion and eye products with the launch of their Fast Face Kits.

Topicals*

Topicals was founded by two BIPOC, Olamide and Claudia, who were inspired by normalizing “real skin”. They currently carry two products: Faded, a brightening & clearing gel, and Like Butter, a deeply hydrating mask. Topicals formulates with a scientific advisory board to create effective, science-backed formulas for all skin types.

I am currently testing out both products and have really been enjoying them so far! I will update with a full review after a few weeks of use – so stay tuned 🙂

Topicals is also committed to donating 1% of profits to various mental health movements, including Black Girl Therapy, Fearless Femmes, and Sad Girls Club.

Gifts + Miscellaneous

Aya Paper Co.

Founded by SaVonne Anderson in 2019, Aya Paper Co. is a sustainable stationery brand whose main focus is on cards for “everyday occasions” – think love, friendship, birthdays, and more. They have also expanded to carry journals, notecard sets, and tote bags. Their designs are neutral, minimalistic, and are made with 100% recycled material. They even have an “imperfect goods” section to limit the waste of imperfect products!

Dorcas Creates

If you’re looking for prints, cards, pins, and more, Dorcas Creates has you covered. Dorcas is an illustrator, artist, and product designer whose work is inspired by her Nigerian heritage. Her art is full of bold colors and patterns and it’s meant to uplift Black women through illustration. Support this Black-owned business by purchasing her art through prints, notebooks, t-shirts, and more!

Semicolon Bookstore

Semicolon is a Chicago-based, Black-owned business/bookstore that also founded a literacy-focused non-profit called Paren(t)hesis. If you’re a Chicago local, you can support them in-person, but you can also shop their online bookstore! They have lots of titles from various genres, and even have audiobooks if that’s your preference 🙂

She x This Designs

Shae, the founder of SHE IS THIS, is an artist that wants to inspire WOC to embrace and celebrate their skin. Support her by following her Instagram, shop her prints, phone cases, and download her free coloring pages! Her art is bright, colorful, and celebratory of women of all colors.

Food + Wellness

Adjourn Tea House

There’s nothing quite like a hot cup of tea during these colder months. Growing up with tea drinking, Adjourn Tea House founder LaTonia was inspired to create her own artisanal loose leaf tea brand. All of their teas are hand-blended and sustainably sourced with a variety of green, herbal and, black teas.

BLK & Bold

BLK & Bold is a Coffee and Tea brand founded by Pernell & Rod that pledges 5% of profits to youth-focused initiatives to support at-risk youth. They have several varieties of dark, light, and medium roast coffees as well as loose leaf teas. If you’re looking to support a Black-Owned business while getting your caffeine fix, this is a great one to check out!

Les Chocolateries Askanya

Askanya is a Haitian-based chocolate company that exclusively uses Haitian cocoa. Their chocolates are made with a bean-to-bar process that ensures high quality and taste. They have a variety of milk, dark, and flavored chocolates that you can choose from, all for $6.75 a piece! If you’re having a sweet tooth craving, this is a great company worth checking out 🙂

McBride Sisters Collection

The McBride Sisters, Robin and Andréa, grew up in Monterey, CA and Marlborough, NZ, two major wine-growing regions. In 2005, they decided to start their own wine company, which has now become the largest Black-owned wine company in the U.S.! They have several wine collections, one of called Black Girl Magic, which is inspired by Black women and their personal culture and story.

Movita Organics

Tonya Lewis Lee started Movita Organics because she wanted to help women achieve good nutrition and support a healthy lifestyle. Movita currently has three supplements: a multivitamin, beauty supplement, and prenatal vitamin. All supplements are vegan, organic, and gluten-free They also offer prescription to make taking your supplements easy and attainable!

Home

Flower & Folk

Looking for some candles or wax melts? Flower & Folk has soy wax candles, wax melts, soap bars, shampoo bars, and more. All products are handcrafted using vegan, high quality oils and butters that are responsibly sourced and cruelty free. They have a wide selection of different scents so there’s something for everyone! Perfect for your next self-care day.

Grounded Plants

Quarantining in 2020 really inspired a lot of people to get more into plants. If you’re looking to expand your plant collection or you’re just getting started, this is a great Black-owned business to support! They sell a variety of different plants and pots for every plant mom or dad out there. They even provide detailed information on how to care for the plant, if they’re toxic to animals, and the energy that they give off.

Homebody

Homebody is passionate about prioritizing self-care and wellness to help you feel at home in your body. Their line of bath soaks are handcrafted and formulated with lots of antioxidants and botanicals for a relaxing, sensorial experience. They have three bath soaks in their line that have aromatherapy benefits along with calming and stress relief effects. You can add them to your bath for a relaxing soak, or as a body scrub in the shower!

The Coy Collection

Coy, founder of The Coy Collection, designs and creates ceramics that are meant to brighten up your day with self love and care. She hand-makes and hand-paints all pieces and has an adorable variety of mugs, planters, bowls, and more. Many of her pieces have a signature smiley face that is sure to keep a smile on yours 🙂

Fashion + Jewelry

Brandon Blackwood New York

Founder Brandon Blackwood’s line started with a 4-piece collection of handbags and has quickly grown a full line of handbags, backpacks, accessories, and more. The pieces are all created using fair-trade business practices worldwide and are inspired by classic and current sensibility. The line includes a variety of styles, fabrics, and materials to suit your personal fashion sense.

Curve Athletics

Curve Athletics was founded by Tasha Cobbs Leonard, who wanted to create an “athleisure” line for women with curves. The collection includes sizes Medium to 4XL and is designed for the plus-sized women. They carry workout sets, joggers, biker shorts, and more. If you’re starting 2021 with a new workout challenge, this is a great company to support as you’re gearing up!

I’Mare Boutique

I’Mare Boutique is an inclusive online clothing boutique founded by Martha E. Berry. They carry clothing ranging in sizes small to 3X, with a variety of pieces, including dresses, matching sets, tops, denim, shapers, and more. The line is curvy-girl friendly and is full of glam outfits perfect for a special occasion or girls night out (or in)!

Kalua Rae

Kalua Rae is a stunning jewelry line that specializes in dainty pieces that are perfect for people who love a unique piece of jewelry in their collection. They have a wide range of jewelry pieces, ranging from necklaces and bracelets to earrings and ear cuffs. They use unique charms, jewels, and accents so you can find the perfect jewelry piece for you.

Oma the Label

Oma the Label founder Neumi Aneke is a fashion stylist who wanted to help diversify the markets and increase Black representation in fashion. The pieces are designed for the everyday woman who wants to feel empowered and confident. The line currently includes bodysuits, dresses, and jewelry. Bonus: follow their Instagram for inspiration – their posts are fashionable and aesthetic.

Bonus: Anthony & Stork

If you’re looking for a place to start when it comes to supporting BIPOC-owned businesses, Anthony & Stork is a great way to discover a large range of them. Wanted to note that Anthony & Stork is not a Black-owned business. However, I thought it was worth including in this list because they help people discover BIPOC products they love. They create gift boxes featuring brands and products from BIPOC founders. They have curated boxes based on themes (self-care, wellness, dog/cat-lover), or you can shop individual products in their shop.

I hope that you were able to discover a few new Black-owned businesses through this list! Also, if you are unable to purchase products due to financial or personal reasons, there are other ways to support these businesses. Follow them on Instagram, share with your friends & family, and join their email lists!

Have any other Black-owned businesses you love? Let me know! I always love discovering & supporting new brands and companies 🙂

*If you’d like to support me and my blog/IG, feel free to check out all of my affiliate/referral links if you decide to shop. Thank you for your support!